Viral marketing is a great internet marketing tool that has the potential to reach
thousands of people, if not millions of people. The reason this type of marketing is
called viral is due to its ease of being passed on to others with minimal effort on
your part.

Viral marketing is a free traffic technique. Once the virus starts it can drive
traffic to your website and you do not have to lift another finger because the work is
done on auto-pilot. Here is a great example of a viral marketing technique.
Mark Joyner is a pioneer of Internet marketing. He was the first person to invent the
concept of e-books. One of his first books was on search engine optimization. This
book had been downloaded over a million times by 1988. This powerful internet marking
technique was used by Mark Joyner before anyone was calling it viral marketing. Can
you see the power of viral marketing? Imagine having your product downloaded a million
times. This is powerful.

Usually a free product or offer is made by the marketer to his potential customers when
viral marketing traffic techniques are used. A free offer in the form of an e-book or
e-video can reach millions of email users. The marketer will usually pass the original
product to his set of friends, who ultimately passed it to their set of friends.
Using email signatures in all your posts can increase traffic to your website, simply
by adding some information below your signature line or name. A free email course
usually will get passed around from person to person.

A viral marketing technique such as offering free screensavers is another way to get traffic to
your website and will assist with the creation of an email database. Once the
individual signs up for the screensaver and wants to download it they will be required
to give their email address to get the download.

Setting up your very own affiliate program is a technique that can be used to get
additional customers to your website. When you allow your customers to sign up as an
affiliate, they will make referrals to your site. You pay them a specified percentage
of each customer they direct that actually makes a purchase. This can significantly
increase your web traffic.

Using forums and discussion boards is another great way to use viral marketing
techniques to drive traffic to your website. Make sure when using this technique that
you visit forums that are similarly related to your website. When responding to a
question, include your website URL in your signature line.

The best viral marketing technique is to use is article marketing. Article marketing allows you
to create articles and submit to various article sites, like Ezine and many other
article content sites. This allows you to create articles in many categories and
others can download these articles to use as content on their sites. When others use
these articles for their site they are advertising your site for free in exchange for
use of that article. They must your resource box at the end of each article which will
direct prospects to your site.

Link exchanges are another great way to get traffic to your website. By exchanging
links with other websites that compliment your website, you will both benefit from the
exposure of receiving more clients.

Using any of these techniques requires you to generate enough interest to be most
effective for increasing traffic to your website.

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E-mail marketing is essential and very important to any marketing campaign.  Getting customers to your website is very important.  You must remember that there are millions of websites out there.  Gather information from customers when they visit your site, like name and email address.  When customers are interested in buying , you must follow-up with them so they will keep your business and products fresh in their minds.
Provide an opt-in form on your site to encourage your prospects to sign up for updates, newsletter or what other products you may be offering.  Send e-mails out at regular intervals to your customers.  It is important to keep your business name in the forefront of their minds.  You want to build credibility.
You can use email marketing to send newsletter to keep your customers informed by providing small bits of information about your products or services.  You can break the article into bite size pieces and send over a specific period of time …5 days, twice a month, once a week over 4 weeks, etc.   You decide what will work best for you.  You do not want to overload them with e-mail though, so make sure you spread it at different intervals.  This can be easily done through email server.  There are many auto responders available that will send your information for you on auto-pilot.  It is almost like “Set it and Forget it.”
You can use email marketing to let your customers know when you have posted to your blog and ask them to provide feedback by commenting on your blog. 
E-courses are another way to use email marketing.  Typically this would be a 5-7 day free course.  This is keep your business in the forefront of their minds each day the E-course material is received in their inbox.
You can also provide updates to your customers about your products.  You can provide other freebies and let them be the first to know when you are going to do a product launch.  Many visitors will not buy the first time.  This is the very reason to capture email addresses and names upon visits to your site so you can remain in contact with them.  They may see something at a later date that may capture their eye and encourage them to buy.
Email marketing has the potential for increasing traffic on your website.  Remember, your customer will have friends, family members, neighbors and co-workers that they could refer your business to by simply forwarding the message on.  Remember Viral marketing is powerful, and e-mail marketing is just one strategy for the word-of-mouth concept.

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