E-mail marketing is essential and very important to any marketing campaign.  Getting customers to your website is very important.  You must remember that there are millions of websites out there.  Gather information from customers when they visit your site, like name and email address.  When customers are interested in buying , you must follow-up with them so they will keep your business and products fresh in their minds.
Provide an opt-in form on your site to encourage your prospects to sign up for updates, newsletter or what other products you may be offering.  Send e-mails out at regular intervals to your customers.  It is important to keep your business name in the forefront of their minds.  You want to build credibility.
You can use email marketing to send newsletter to keep your customers informed by providing small bits of information about your products or services.  You can break the article into bite size pieces and send over a specific period of time …5 days, twice a month, once a week over 4 weeks, etc.   You decide what will work best for you.  You do not want to overload them with e-mail though, so make sure you spread it at different intervals.  This can be easily done through email server.  There are many auto responders available that will send your information for you on auto-pilot.  It is almost like “Set it and Forget it.”
You can use email marketing to let your customers know when you have posted to your blog and ask them to provide feedback by commenting on your blog. 
E-courses are another way to use email marketing.  Typically this would be a 5-7 day free course.  This is keep your business in the forefront of their minds each day the E-course material is received in their inbox.
You can also provide updates to your customers about your products.  You can provide other freebies and let them be the first to know when you are going to do a product launch.  Many visitors will not buy the first time.  This is the very reason to capture email addresses and names upon visits to your site so you can remain in contact with them.  They may see something at a later date that may capture their eye and encourage them to buy.
Email marketing has the potential for increasing traffic on your website.  Remember, your customer will have friends, family members, neighbors and co-workers that they could refer your business to by simply forwarding the message on.  Remember Viral marketing is powerful, and e-mail marketing is just one strategy for the word-of-mouth concept.

• Articles that pertain to your services or products must always include a resource box.  Allow your recipient to include your articles in their newsletter, website , magazine or ebooks.  Make sure your article includes the option for reprint in your resource box.  Allow affiliates that promote your products to add their affiliate identification in their resource box.
•  Another great method of viral marketing or social media is to utilize forums or discussion boards.  This provides you with an efficient marketing tool.  If you can create your very own forum or discussion board in your website this is a powerful tool.  Remember to incorporate your banner at the uppermost portion.  Some hosting services will allow you to put it up for free if you are setting up a forum or discussion board.
•  If you have a dedicated server you can allow internet users to register for a free website.  Of course they would have to display your banner on their site.
•  You can distribute free software and allow your visitors to help with the distribution of this software.  You will be able to brand the software and include your business ads within the software. You can find programs on the internet that will allow to create your own software or you can pay for the rights to others software.
•  If you have skills and talent for web design and can create graphics, templates, and banners, etc., then you can allow your visitors to pass along these items for free.  You can require that they link to your site directly, but make sure that you include your copyright notice.
• Use your imagination and think of items that you can provide to your visitors for free.  Permit them to take this service or product and share with their friends.  Always include your links for free redirect or services. 
• Remember to keep your message brief, clear and get straight to the point. To utilize the viral marketing strategy for giving away a free product, make sure that it is simple for the visitor to obtain your free gift.  
•  There should be a simple way for your recipient to inform his friends and provide links that are simple to obtain the free offer.  You should also have a means for them to supply you with their e-mail address and their name.

Viral marketing has gained a lot of popularity over the world wide global Internet.  Many Internet Marketing Guru’s and business owners have adopted this viral marketing strategy. 

How did Hotmail do it?

Hotmail is a classic example of a marketing strategy.  This was the first web-based email provider to give away free email addresses.  At the bottom of each email was an advertisement to get your private, free email at http://www.hotmail.com.   This was hotmail’s marketing strategy to create a system for selling other products.  They gave away a free product so they could sell other products to their customers after they received the free email account.

This is what we refer to as a word-of-mouth concept.  The subscribers would send messages to their friends and colleagues and from the ad at the bottom of the page they would click the link and get their free hotmail account.  They in turn would send messages to their friends or colleagues and soon their friends and colleagues would become subscribers also.  You see how much power viral marketing has.  This cycle goes on and on.

Viral marketing is powerful has the ability to reach thousands, even millions, of people in such a short time and with minimum  effort from the one who initiates it.

Elements of Viral Marketing

Dr. Ralph Wilson, an e-commerce consultant, identified six elements or basic principles of viral marketing. For a message to use a viral marketing technique it does not have to have all of these elements.  The more principles used, the more powerful the strategy will become.

1. The first basic principle of viral marketing is giving away a free product or service. Most people when they hear the word free will strike up an interest in the product or service being given away.  Free products will have faster results for creating viral marketing but sometimes selling inexpensive products can have a similar effect.

 Free products will not immediately generate any revenue but  it will surely develop your customer base that will eventually lead to generating profits.  You must have patience to build your business

2. Ease of transferring to others. Using videos, email, web sites, podcasts, special reports, white papers, and case studies is some of the methods used for carrying marketing messages.  Viral marketing is very powerful with ease of communicating with all the technology that is available. The message should be kept short and simple and get straight to the point  just like the hotmail marketing strategies at the bottom of the emails sent out.

3. Scalability from small to very large. When businesses use viral marketing they should prepare themselves for rapid growth.   The web host must be able to handle and increase in raped traffic within a short period of time.  This should not be taken lightly because if the customer feels that the site takes too long to load they will leave the site.  The owner will lose potential customers if the server can not handle the rapid traffic. 

4. Exploit motivation and behaviors. Build a marketing strategy that motivates the behaviors of people for its transmission is a definite plus. People love to be popular.  This motivation will drive them to voluntarily communicate to more and more people.

5. Utilize existing networks. The average person knows about 8 to 12 people in their network of close family, friends and colleagues.  Use people you know to create viral marketing  The Internet can be used to create a bigger network circle .Using these existing networks in viral marketing will yield better results.

6. Use other web site to post your articles.  This will get them read by a large group of people without needing to create your own web page. Take advantage of others resources, instead of consuming all of your resources.  . Viral marketing messages are voluntarily passed around in the market place. 

Before being too aggressive, do your homework and find the right media mix for your targeted audience first.  If you are too aggressive in the wrong market, this will damage instead of leading to success.  Learn the basic elements of viral marketing.  Study your targeted market and make sure your audience is interested in what you are offering.  Make sure your market is interested in what you have to say.  If you get these things right you can have a lasting effect on your market and this can lead to success. 

You can create your very own Free Viral Ebook by Clicking  here!